Cloud-Based Signage

What Is Cloud-Based Signage?

Cloud-based signage is a digital signage solution where the CMS and content storage are hosted in the cloud rather than on a local server. You access the management dashboard through a web browser, and your media players connect to the cloud to receive content updates.

How It Differs from On-Premise

	Cloud-Based	On-Premise
Hosting	Provider's servers	Your own servers
Access	Any browser, anywhere	Only on local network (or VPN)
Maintenance	Handled by provider	Your IT team
Updates	Automatic	Manual
Upfront cost	Low (subscription)	High (servers + licenses)
Scaling	Add screens through the service workflow	May require server or capacity changes

Advantages

• No infrastructure — no servers to buy, configure, or maintain
• Access anywhere — manage screens from any device with a browser
• Automatic updates — new features and security patches roll out automatically
• Easy scaling — add 1 screen or 100; the cloud handles the load
• Provider-managed resilience — review the provider's published architecture, status history, and SLA

When On-Premise Makes Sense

Some organizations choose on-premise for air-gapped networks, strict data-sovereignty requirements, or environments with no internet access. The better model depends on security, connectivity, staffing, procurement, and total cost rather than a universal rule.

Planning your project

For ScreenLoom early access, contact the team with your project requirements.