You don't need expensive hardware.

Amazon's business-focused signage stick. Has built-in device management (MDM), scheduled power on/off, and bulk pricing through Amazon Business. If you're deploying 10+ screens across offices, this saves time.

Cheap, easy to set up, and you probably already know how Chromecast works. The newer 4K model handles signage content well enough for most use cases. You do need a Google account to set it up, and there are no signage-specific features built in - but with ScreenLoom installed, you don't need them.

Twenty dollars. That's it. Walk into Walmart, pick one up, plug it in, install ScreenLoom. It runs Android TV, outputs 4K, and handles signage content without breaking a sweat. Build quality is fine - not premium, but at €20, who cares.

If your TV already has Chromecast or Android TV built in, you can skip buying a separate player entirely. Just install ScreenLoom from the app store on the TV itself. The catch: performance depends entirely on your TV brand, and some manufacturers stop pushing software updates after a year or two.

Solid little stick that's easy to find outside North America. Build quality is actually nice for the price - Xiaomi put some thought into the design. Runs Android TV and handles ScreenLoom without issues. The main downside: hard to buy in the US/Canada (not on Amazon), and older models can be flaky.

If you're technical (or have someone who is), the Pi 5 is hard to beat. Dual 4K output, full Linux control, and rock-solid once configured. We've seen these run for months without a hiccup. You'll need to set it up yourself, but there's a huge community to help.

The classic budget option. Tons of people start here and it works fine for basic signage. That said, for €25 more the 4K Max is a noticeably better experience - faster, sharper, more reliable. If you're buying new, go with the 4K Max. If you already have one of these lying around, it'll do the job.

The muscle car of Android TV devices. If your content involves 4K video walls, animations, live data feeds, or anything that would make a cheaper stick sweat - this handles it without breaking stride. Gigabit Ethernet, expandable storage, and NVIDIA actually keeps updating it.

The enterprise standard. BrightSign players are built specifically for commercial signage - hardware watchdogs, scheduled reboots, remote management. If you're running screens in an airport or hospital and downtime isn't acceptable, this is what the industry uses. But it comes at enterprise prices and complexity.