API Integration
API integration connects your digital signage software with external data sources and services, enabling dynamic, real-time content on your screens.
Also known as: API, Data Integration
What Is API Integration?
API (Application Programming Interface) integration in digital signage connects your signage platform with external services and data sources. This allows your screens to display live, dynamic content pulled directly from the tools and systems your organization already uses.
Common Integrations
- Calendar systems — Google Calendar, Microsoft 365, Outlook for room booking displays
- Social media — Instagram, X (Twitter), LinkedIn for social walls
- Data & BI tools — Google Sheets, Airtable, Power BI for KPI dashboards
- Weather services — live local weather on welcome screens
- News feeds — RSS feeds for news tickers
- Custom APIs — your own internal systems and databases
How It Works
Integrations typically work in one of two ways:
- Built-in connectors — pre-built integrations that you configure through the CMS (connect your account, select what to display)
- Custom API — use REST APIs to push data from any source into your signage content
Why It Matters
For ScreenLoom early access, contact the team with your project requirements.
Related Terms
KPI Dashboard
Content TypesA KPI dashboard on digital signage displays real-time key performance indicators and business metrics on screens visible to teams.
Cloud-Based Signage
TechnicalCloud-based signage is a digital signage solution hosted in the cloud, allowing you to manage screens from anywhere without maintaining local servers.
Digital Signage Software
Core ConceptsDigital signage software is the application used to design, manage, schedule, and deploy content across one or more electronic displays.
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