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Technical

API Integration

API integration connects your digital signage software with external data sources and services, enabling dynamic, real-time content on your screens.

Also known as: API, Data Integration

What Is API Integration?

API (Application Programming Interface) integration in digital signage connects your signage platform with external services and data sources. This allows your screens to display live, dynamic content pulled directly from the tools and systems your organization already uses.

Common Integrations

  • Calendar systems — Google Calendar, Microsoft 365, Outlook for room booking displays
  • Social media — Instagram, X (Twitter), LinkedIn for social walls
  • Data & BI tools — Google Sheets, Airtable, Power BI for KPI dashboards
  • Weather services — live local weather on welcome screens
  • News feeds — RSS feeds for news tickers
  • Custom APIs — your own internal systems and databases

How It Works

Integrations typically work in one of two ways:

  1. Built-in connectors — pre-built integrations that you configure through the CMS (connect your account, select what to display)
  2. Custom API — use REST APIs to push data from any source into your signage content

Why It Matters

Static content gets stale fast. API integrations keep your screens dynamic and relevant without manual effort. Instead of updating screens by hand, your data flows automatically from source to screen. ScreenLoom offers 80+ built-in integrations plus a REST API for custom connections.

Related Terms

KPI Dashboard

Content Types

A KPI dashboard on digital signage displays real-time key performance indicators and business metrics on screens visible to teams.

Cloud-Based Signage

Technical

Cloud-based signage is a digital signage solution hosted in the cloud, allowing you to manage screens from anywhere without maintaining local servers.

Digital Signage Software

Core Concepts

Digital signage software is the application used to design, manage, schedule, and deploy content across one or more electronic displays.

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Integrations All Glossary Terms
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1

Create Account

Create an account with your email address.

2

Install Player

Install the player on a supported device, then pair it with your account.

3

Display Content

Upload content, choose a template or build a playlist, then publish it to your screens.